Real people. Real life. Real yoga.

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Savasana Studio is an

up-and-coming yoga center that will offer both vinyasa flow and hot 26+2, along with pilates and aerial yoga classes.

 

The owners were very passionate about a pictorial mark or symbol logo. They wanted a symbol that would be instantly recognizable (similar to lululemon or adidas), and planned to use it more than the full logo or studio name. 

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Using that input I created the following logo and brand identity. From there I continued to design a coordinating stationary suite, in-studio displays, apparel, equipment, and various gift items to be sold.